Audience research- Ben Howard

This is the statistics of the youtube video for Ben Howards 'Old Pine'. These are the statistics from the third of Ben Howards top three most popular videos 'The Fear'. i researched this artist because we as a group decided he was a similar artist to ours in terms of the genre and sound. This information shows a clear trend in audience. it allows me to see that the demographic for this artist is female, 13-24 years old, from the united kingdom. this will help us in deciding an ideal audience member and in turn allow us to shape our music video to suit this target audience.

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information taken from Air Traffics 'Charlotte'

 Like with the Fray video, we can see when the video was put up for referral from related videos (A), the views on the video continued to rise.


Top locations

•  Belgium

•  United Kingdom

•  Netherlands 

Top demographics

•  Female, 13-17 years 

•  Female, 18-24 years 

•  Male, 18-24 years 

 This shows exactly the same statistics as the other video we recognized as similar to ours. it shows women viewed the video the most, with a most popular age group of 13-24. i think we will use this information to target create our virtual ideal audience member and also to aim our video to suite this kind of demographic.