magazine advert anaylsis

Jake Bugg single advert analysis
although this is the advert for a single we can still apply conventions and ideas to our advert as the artist is from the same genre.
We can clearly see links to his website. this links to the fact indie artists want to make a connection to their audience, and so give extra things to them.
it includes very low key lighting, and possibly a black and white effect.  it creates a vintage feel which links to his vintage style music.
The layout is very simple and not too fancy. this links to his indie genre,  of simple and not overly manufactured.
the links to radio 1 is a very prominent feature of the video. it will enable the audience to know he is a legitimate artist and maybe think they will enjoy his music due to the fact they like other radio 1 music.

Vampire Weekend
This, like the Jake Bugg advert, is very simplistic. like a lot of indie artists, they have included the bare minimum, allowing the artist name and album title to be the most prominent feature of the image.

Digipack micro-elements analysis 2

Colour difference between the front cover, back cover, spine and inlays. 

Newton Faulkner is another indie artist I have researched, and i have decided to analyse his album 'Hand Built By Robots'. 

As you can see the has a background theme of a cloudy sky. On the album this them can be seen across the entire Digipack. the theme is continued on the back cover and both inlays.

However, this theme is not featured on the spine or on the CD cover. Sometimes spines are made a more bright noticeable colour so they can be better seen when on their side. We as a group are planning on using this technique when producing our own digipack.

Mumford and Sons digipack analysis

Mumford and sons digipack analysis on Prezi

Digipack analysis- 3

This is the album cover for 'Last smoke before the snow storm' by Benjamin Francis Leftwich. Like many other indie albums covers it includes and aspect of hand drawn/painted effect on the main image. another convention of indie albums covers represented here is the lack of images of the artist. many recent indie album covers don't include images of the artist, this relates to the rebellious aspect of the indie genre, as most other genres include artist images as the main focus point. 

the CD artwork matches the front cover in terms of colour. they also include the same style of font. the font used is a very old fashioned one. it is elegant also relates to the hand drawn effect of the images used in the cove and others like it. 

this cover of Ben Howard's 'Every Kingdom' also uses this effect/technique and is also of the indie genre. 

it is actually an image taken by a camera but has been edited to create a vintage look, possibly using a sepia filter. The use of large, white, centred  font allows his name to stick out and be the first thing the audience notice. the front image also relates to a personal thing in the artists life, he was raised in devon and surfing has always been a big part of his life. It is common in indie music to relate things to personal issues. 

The indie genre is also very linked to rebellion, and breaking trends. in album covers the front and back covers have the same colour of similar colours, however this album breaks this and the colours are very different. As our artist is of the indie genre we may break normal conventions of digipack style and technique to follow the conventions of indie. 

Benjamin Francis Leftwich- Atlas Hands beach shots analysis

Micro element analysis of Benjamin Francis Leftwich's Atlas hands. i am mainly analysing the camera use and the way the location is used and represented in the video.

Throughout the video a large range of shots are used. An establishing shot is used first to set the scene, in the first few seconds it allows the audience to know that the video is being shot at the beach. 
They use low angle and high angles shots to show things like the characters tying each others hair, the characters are also mainly children. This holds connotations of the beach being a place for children and a place to be immature. we are also following this with the use of shots showing our characters eating ice cream, laughing, joking and flying a kite, all associated with immaturity. 
In terms of editing, the cuts made are not made to the beat of the song, this is a convention of the indie genre and relates to rebellion. 

prolgue analysis

We are planning to use a prologue at the beginning of our video, I have found some music videos that use this technique to see what they are trying to show/represent.


This is the music video for Rihanna's California king bed. this has a 32 second long prologue. in this video it is used to set the scene, with close up and medium shots of both the narrative and performance scenes. it shows a direction and a general story line to the video. it allows the audience to gain an insight into the story behind the video and the lyrics and to connect to the artist without music.

Costumes and props.

Costumes 

Our artist will be wearing Chino's, a denim shirt, and some form of casual shoe. It relates well to the indie genre and the age bracket of our target audience. We also think that it will make him look casual and comfortable which also relates to the indie genre, due to the idea of being casual in videos and public appearances, which greatly differs from a pop artist.

Our female will be sporting light blue jeans, which are able to roll up. This is so we can easily film the paddling scene. She will be wearing a wax Barbour style jacket

She will also be wearing red vans. We have decided that we want her to be wearing these because they are practical and casual and go well with our indie theme.

Props 

Guitar - By having the guitar is showing that he is a credible artist and can play his own music. it is also a key convention of the indie genre. 

Microphone stand- to show he is singing his own music and its not auto tuned or greatly tampered with. 

 Ice cream and chips- cliche thing for couples in films, videos and television. also links with the beach location. 

Tea lights- surround our artist to create a more meaningful, romantic atmosphere. also a small source of lighting. Camera phone- to create a handheld effect. to emphasize intimacy and romance between the characters.

digipack analysis

This is an analysis of the digipack for the album "love is a four letter word" by Jason Mraz

audience research

this is a video made by one of our group members Danielle, and shows some feedback from target audience members to some questions surrounding the genre of our chosen artist; indie.

audience feedback from our songs

After playing our song to the rest of our class, we asked them what they would include in the music video that we would create.
 These are the results that we got:
 1. -girl he's singing to, walking about singing to a girl, "calling out" to her
 2. -sunset (low lighting), fields, country girls, he sings about her but not too her
 3. -happy and upbeat, urban, love song to or about a girl, dancing
 4. -band playing from the start, a guy singing to a girl, but cant see him
 5. -acoustic guitar, unique voice, mellow, slow, indie rock, love, relaxing
 6. -city scene, see a girl (with hazel eyes), maybe bumps into her a lot, singing as walking, he pictures her in his head, flashbacks, smiling at each other, tries to ask her out but always gets cut off
 7. -guitar (acoustic), sun, drums, love, eyes, beach 8.- urban (maybe cambridge), black and white, looking out of the window, shirt (tie?), guitar- cutting to electric guitar being played by someone else, no girl (maybe photograph), shot of him performing in bar/cafe, following a day, time shots of different views walking around, outdoors but city

 We are still going with the idea that we will film at the beach.we are also going to use the idea of representing a change in time throughout the video, from morning to evening.We will also have guitars featuring heavily in our music video as this is a huge feature of videos in the indie genre.

video group planning meeting

music video location

These are some preliminary shots of the area in which we are planning to film. this is the beach at Frinton, we will be producing a risk assessment in the near future to see if it is an appropriate area to film. 

Lyrics and inspiration of hazel eyes