Emeli Sande Music Video Analysis

Emile Sande – Next to Me Analysis

Introduction-

Emile Sande is a new, young female artist, whose genre can be described as a stripped down soul/gospel.

Analysis

The video is very stripped down and basic, which has connotations reflecting the stripped down sound of her music. It is shot mainly in an empty warehouse which allows all attention to be focused on her, the drummer and the music.

This is even more emphasised with the use of lighting techniques. at one point the lights of the warehouse go out and spotlights shine on Emile and the drummer. this again allows all attention to be drawn to the music and the people creating it. this also has connotations that she wants people watching to know the music is all real, not created on a computer screen. The low key lighting and the high key lighting contrast and could represent how the music shines in the dark.

The way that she is shown playing the piano she makes it clear that she makes her own music and plays it all herself. It shows her audience she is real and genuine. This is also shown in her very basic clothes, she isn’t shown to be a crazy glamorous pop princess, and she is shown to be real. Again, her makeup is very basic, like what any woman could wear during everyday life, not very extravagant. Most of the female artists in the charts in recent years have all been very glamorous, auto tuned, photo shopped, glittery pop princess's. By making a video like this and creating the images she has she has set her self apart form  the rest of the female artists in the charts. although the pop princess's are popular it is a refreshing change for fans to see someone real, genuine and with raw talent. 

The camera angles used are generally very straight shots, which allow her to look directly into the camera, as to make it seem like she is singing directly to her audience. it allows a connection with the people/person watching, which makes you feel like you are part of the video. This all creates an image of reality. There are so many artists with a very pop look, with lots of make-up, huge glittery dresses and lots of male dancers in their videos. The way she is represented is to set her apart from the crowd, people look for real people in their music a lot in recent years, not generated and fake artists. She aims to target these kinds of people.  

It cuts to separate shots of Emile against a white wall, drawing all attention to her. The wall is covered in newspapers and other things of the sorts. This could represent fame, or how she is gaining fame.

The video doesn’t have a moral or many representations, it is one of her first videos, and I believe it represented an introduction to her, her music and her musical beliefs/values.