music video analysis- specific performance analysis

I have chosen to analyse the performance aspect of the music video for "You Found Me" by The Fray. this video follows the theory of Steve Archer, who suggest there are typically cuts between a narrative and a performance in a music video. This particular video shows exactly this. we are planning on using this technique in our music video.



the music video starts with a close up shot of the lead singer. this shot is wobbly to crate the idea of him being in the back of a car/on the back of a truck. Throughout the video they use long panning shots of landmarks throughout the city.however as the video goes on we can see that a band member is within one of these shots. this draws the audience attention each time one of these shots are shown. as an audience member watching the video for the first time i found my self concentrating on those shots to try and spot a band member, allowing the audience to be engaged with the video. 
they also have a more obvious performance aspect to the video. the shots cuts between the narrative, the long city shots and these performance shots. in these shots there is a variation of panning, medium and close up shots. at the start of the video they use close up shots to introduce all of the band members. they use these close ups again to show them playing their instruments, to make sure they are represented as real and genuine. a lot of them the member looks up to gain eye contact with the camera to create a connection with the audience and involve them in the video. these cuts are also in time with the beat which allows the video to flow smoothly and to form a connection between the music and the video. we may use this editing technique in our video as a lot of our similar artists have used it. 
they cut back to the performance shots through out the video. they have a full band set up on an empty car bridge this relates to the narrative of a car crash, and how they are involved and have some connection to it. however it doesn't show this completely so allows the audience to think of their own theories. we have seen this type of subtle link between narrative and performance and are considering using the tiechnique in our video to create mystery.