Digipack research 2

this is an album cover of famous country and western group Rascal Flatts.
one of the key conventions of the genre is being in touch with the land. i believe they took this into account when deciding a location for this photo to be taken. it clearly shows they are in the country. this relates directly to their target audience, the majority of which live in rural locations as opposed to say hip hop artist Flo Rida's target audience is more big city based.
there target audience is also mainly female, mainly due to the nature and lyrics of the songs, mostly surrounding the area's of lost love, love, dealing with and the search of love to name a few. these things could be said are more relatable from a woman's perspective. it could also be said they target this with an using aspect of sex appeal. the photo is also taken so all focus is drawn to the three members, all looking directly at the camera, to connect with the audience. this is accentuated by the high key lighting in the back ground and shining on their faces.
their expressions all appear insightful, as if they are thinking about something. this creates curiosity in the audience members. the writing used is quite soft and mellow, and i believe it represents/matches the style of the music on the album.
the choice of clothing is very typical of their genre, i believe they wanted to make their genre very clear on the album cover, so its one of the first things you notice.