Sunday, 2 September 2012

Digipack research



Kelly Clarkson is a famous pop country artist.
the picture is in black and white which allows connotations of an old fashioned picture. i believe this relates to the routes of here genre which are very old. country and western styles have been key in american music for centuries.
the writing is used to show the pop side of her. her name is written in gold to emphasise and draw immediate attention to her. the title of the album 'stronger', denotes that she is a powerful person and has become more so. this is emphasised by the fact it is written in bold letters.
the angle at which she is standing allows her to look directly into the camera, which gives the picture a very personal feel, like she is looking directly at her audience.
there is also some sex appeal in the photo, the way her lips are so central and accentuated in the photo and it appears she is kissing her bracelet which gives the photo a sexual/romantic aspect.
the photo is also quite simple, its just the artist. a lot of female artists in modern times are described as pop princesses and use lots of make up and glamorous clothes. this allows her to be represented as a real genuine artist whose voice and appearance is all natural and not fake.
we tried to use some of these aspects of the genre and incorporate them into our digipack photos.

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